As Bandai was (and is) a direct competitor to Takara, none of these toys were put into the cartoon, which was being ported to Japan. And while Transformers did have a number of small, inexpensive "entry point" items, its larger figures would turn out to be a huge draw, a kind of playground status symbol. More children of the '80s were out of school and getting jobs and disposable income (yes, that kind of thing used to actually happen) and were looking to reclaim bits of their childhoods. These groups shipped in mixed-allegiance assortments, which would become more and more common going forward. Another subtle but important change was that the two factions began to share subgroups, with the Autobots gaining their own Mini-Cassettes and Triple Changers, plus both sides had "Scramble City" style combiners. Where previous years tended to be a bit scattered with its transformation types, the Headmasters and Targetmasters presented a more unified theme across both factions and multiple price-points. There were a lot more retailers out there, both national and regional, muscling for market share, and virtually all had a sizable toy department. The line started very parallel with Hasbro's offerings, but over time the two companies pursued some pretty different visions for the brand. Every packaging back had a hefty bio of the character, penned by Marvel author Bob Budiansky. The Transformers (also now known as "Generation 1" or "G1" for short, though the line was never branded as such) started as a joint venture between Hasbro of America and Takara of Japan. If you think we're gonna list every individual new toy based on a Generation 1 character here, you're insane. Articulation was also a tertiary-at-best concern in the overall design scheme. In 1992, the line got much more cohesive, moving back to much more "traditional" Transformers, changing from pseudo-realistic vehicles to robots, with gimmicks that were by and large not super-obtrusive. Before the re-creation boom, there was the re-release boom. ), ending with several previously-Japanese-exclusive Victory toys. (And yes, most of the previously-mentioned companies now fall under the Hasbro/TakaraTomy umbrella. With our selection of Vintage G1 Transformers figures and sets, you can quickly and easily start a new collection or expand an existing one with some of the most iconic, memorable characters in Transformers history. The basic upshot... Hasbro simply marketed the line better in virtually every regard, and sold kids on the idea that these weren't just robot toys, they were characters... that these plastic doodads were, well, more than meets the eye. Unfortunately, it simply wasn't enough, and Transformers was canceled in the US. Attached was the "Tech Specs", numeric rankings of the character's stats. These toys being "bricks", mixed with the aforementioned degradation/breakage issues, have largely relegated them to being display pieces for older collectors. Oh yeah! Vintage 1987 Hasbro Transformers G1 Autobot Headmaster BRAINSTORM Original Box ), but eventually would move to easily-readable bars. Transformers are living, human-like robots with the unique ability to turn into vehicles or beasts. These bots were developed for animation first then had toys developed based around those designs, a very rare move at the time (and still uncommon today, mostly only the live-action film series works this way). Facing stiff competition, Hasbro attempted to unify and re-brand Transformers with a new focus and a new look. No, you had to get out there and shop - or use a big printed mail-order catalog like the old Sears "Wish Book". (The Points were, of course, actually worthless, since you also sent in a check for roughly what the toys would normally cost anyway.) Thus the original series was mostly relegated to scattered homages for the better part of a decade. The Heroic Autobots were the cars and trucks, and the Evil Decepticons were... everything else. After an idea to rebrand and sell Takara's Diaclone and Microchange robot toys as a whole new line with a new concept behind it (developed by Hasbro's partners at Marvel Comics), Hasbro ultimately created what would be one of the longest-running and most popular franchises for both companies. The line would continue through 1991, and a few extra pieces would see release only in Australia. The Constructicons, six small-scale construction vehicles that could combine into the mighty super-robot Devastator, were a huge hit. Hahahahahahahhahahah haaaaaa hahahahahhahahaha hahaahahaaaaaaaahahahaaaaa. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. And with the huge success of the live-action movie spurring things on further right in the middle of that economic boon, China has since become a major part of the franchise's current global success. Despite many/most of the toys having been available just a year or two prior, the new story and cartoon propelled Transformers sales far beyond those of the lines that the toys originally came from. This item will be released on November 1, 2020. Transformers - Generation 1 - Series 1 Released in 1984 by Hasbro Many have tried, but the only true natural born leader for the Autobots is Optimus Prime. There are certainly a number of notable early variants, such as the red Tracks, as well as the occasional release of toys otherwise exclusive to Japan, such as GiG's Bruticus and Abominus giftsets or the legendary Galaxy Shuttle, but their scarcity has relegated them to "only for the completist with ample funds" category. Joe and the massive USS Flagg playset.). While mail-away offers were an extremely common practice at the time, Hasbro smartly spruced this process up. Takara was the first to get the reissue ball rolling, and generally took the lead in re-releasing classic "Generation 1" molds over the course of several years. These new designs were very Cybertronian/futuristic in design, as the Movie was set in the far-flung future of 2005 ooooooohhhhh. On top of this, the packaging changed dramatically, with a new look and logo design, although this change was gradual. We take care of our product and make sure it arrives to you exactly how it left us. They would also create a variety of all-new toys unique to their version of Transformers (although some of them also saw release in Europe), most of them highly sought-after by collectors. Though even with all that, seven years was a long time for a toy franchise to run. Thus, the more descriptive bits will be tackled year-by-year... but there's still plenty to talk about in the big picture. Hot Soldiers Transformer HS-02 G1 General Commander Prop Sky Pillar, Transformers Generations War for Cybertron: Siege Voyager Class WFC-S12 Megatron Action Figure, LEBERY How to Train Your Dragons Cake Topper, 10pcs Dragon Toys Mini Figures, Dragon Cake Topper Cupcake Topper, Dragon Cake Decoration for Kids Birthday Baby Shower Dragon Theme Party Supplies Favor. The idea that you could buy anything via computer, much less toys, was a novelty at best. First, they eliminated the miscellaneous subgroups of the past, rolling everything under two over-arching gimmicks: expansions of the Pretender concept, and the new 1-inch-tall Micromasters, the latter being a response to the steadily-growing popularity of then-competitor Galoob's Micro Machines micro-play vehicle line. Takara took Hasbro's lead and brought the new universe of living robots to Japan in 1985, where it was a massive success. The European line would follow suit in 1993, ending the original "Generation 1" series in European markets without the line being canceled, the only major market to not have a gap between Generations 1 and 2. Have the Decepticons defeated us once and for all?

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